Services Provided by Social Media Monitoring Companies

From the article, it is evident that the services that are provided by social media monitoring companies such as Alterian, Attensity and Visible Technologies involve the traversing of social media posts for comments by users on certain products or issues in society. For a businessperson, it would be important to note that this is an invaluable source of information with regard to product development, product planning as well as problem solving. Therefore, the business idea that would be proposed is to use the services of the monitoring companies during the launch of a new product into the market and involve individuals on social media to help improve the new product.

For example, my company would develop a new sun block lotion, release it to the public then use the services provided by Alterian to listen to what the customers and consumers have to say about the new product. In order to ensure that users of social media respond to the new product, social media marketing will be used to market the new product. This will involve marketing the product on social media websites such as Facebook or twitter. This will help attract a large number of consumers who will purchase the product. Once they have purchased the product, the business will carry out surveys to collect the views of the consumers. This is mainly because social media has helped create a two-way avenue through which consumers can be able to give their response about a new product. Based on the feedback that will be received from users, it is possible to improve the product in order to ensure maximum satisfaction. This on the other hand will help the company increase its profits as well as its consumer base.